Angel 110 (Helpline)
In the 1970s, family structures in Japan trended toward the nuclear family, causing profound changes to the child-rearing environment. Wanting to do something to help mothers struggling to raise their children, in May 1975 Morinaga Milk created Angel 110*, a helpline offering free counseling for parents.
Over its 38 years of operation, Angel 110 has received some 879,000 requests for guidance (as of March 2013) related to pregnancy and/or child rearing until entering elementary school. While the Internet has become a vast and convenient source of information, Angel 110 is still a popular service because it offers the chance to consult directly. Our experienced counselors lend an attentive ear to parents who have worries and issues related to child rearing. Morinaga Milk will continue to assist parents finding effective solutions to their unique problems.
* Angel 110: A helpline offering free counseling for parents struggling to raise their children
Angel 110 counselors complete a training program before taking calls. They also continue improving their counseling skills through ongoing study.